You may or may not have heard of this service called .Mac and as the rumours predicted it has been renamed, rebranded and slightly changed. Basically it is an upgrade to .Mac with a lot of exchange features built into it. Phil Schiller donned the hosting duties for this bit begining straight off the bat with saying it is “Exchange For The Rest Of Us”.
It will work like exchange does, pushing (said more than any other word in this keynote) and pulling data from the server to your mac PC or iPhone. Works with all the ones you expect mail iCal address book and outlook.
Making it really simple to have everything around you up to date and keeping it so that everyone is fresh and dandy knowing that they will never miss an appointment again. Sounds bliss. If you head over to me.com then you will find a suite of web 2.0 applications that are like desktop pieces of software for your mail, calendar, contacts and photos. Photos even the skimming feature works so you can have an iPhoto away from iPhoto on any interweb embracing computer.
Mobile me is the new .mac and will replace it. Current users will still get all their .mac goodness like the .mac e-mail address but you will also get a .me e-mail also.
It will cost $99 US to pay for the MobileMe package on a yearly basis. For this you get an even grater 20GB of storage. If you already cherish .mac don’t panic all information on what will happen to your account can be found here.