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This week’s panel : Stu Helm, Keaton Brandt, Oli Williamson and Matt Hillyer
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This week’s show notes can be found here
Podcast: Download (Duration: 1:18:18 — 35.9MB)
A great many years ago I started creating a Christmas DVD with slideshows and videos of the past year for my family. Creating the content and making it look good isn’t that big of a problem, since that’s what I got iLife (and FinalCut Express) for. However creating the labels and covers for the DVD has been a very different challenge.
Back in 2005 when I started with those DVDs in earnest, I was using LightScribe to print those DVD labels. I got a bit of software with my DVD-Writer that made creating the DVD labels bearable, however those labels didn’t have that much contrast and thus despite looking good, they weren’t right for me. In 2008 I purchased a Canon printer that was able to print directly on DVD and again I got a bit of software that made creating the labels ok, but amazingly it didn’t work all that well with the printer.
Creating DVD covers ended up as a task for Pages and a ruler to measure an existing cover to get things just about right. Those cover were only limited by my lack of creativity. For Christmas 2009 I ended up getting a copy of DiscLabel from SmileOnMyMac and let me tell you, creating beautiful and stunning DVD labels and covers was a breeze.
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The “Get a Mac” ad campaign (sometimes known as the ‘Mac vs. PC ads’) shown in the U.S has, last month, been named AdWeek’s “campaign of the decade”. In light of this, I have now found an excuse to unveil my personal distaste for Apple’s latest Mac campaign and the people who love it.
Now before I begin, I cannot, and will not deny how successful these advertisements have been for Apple. The fundamental reason why I believe this to be the case has been worded perfectly by AdWeek themselves:
“That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify—and connect emotionally—with technology.” (more…)
