Why I don’t like the “Get a Mac” ads
The “Get a Mac” ad campaign (sometimes known as the ‘Mac vs. PC ads’) shown in the U.S has, last month, been named AdWeek’s “campaign of the decade”. In light of this, I have now found an excuse to unveil my personal distaste for Apple’s latest Mac campaign and the people who love it.
Now before I begin, I cannot, and will not deny how successful these advertisements have been for Apple. The fundamental reason why I believe this to be the case has been worded perfectly by AdWeek themselves:
“That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify—and connect emotionally—with technology.” (more…)
