International Mac Podcast

The “Get a Mac” ad campaign (sometimes known as the ‘Mac vs. PC ads’) shown in the U.S has, last month, been named AdWeek’s “campaign of the decade”. In light of this, I have now found an excuse to unveil my personal distaste for Apple’s latest Mac campaign and the people who love it.

Now before I begin, I cannot, and will not deny how successful these advertisements have been for Apple. The fundamental reason why I believe this to be the case has been worded perfectly by AdWeek themselves:

“That series of 60-plus ads brought some humanity into the equation by turning the machines into live-action cartoons. In so doing, the comic spots offer transparent understanding of the aspirations of its audience and how people identify—and connect emotionally—with technology.” (more…)

Today I was browsing my RSS feeds, getting notes together for this week’s IMP Live when I came across this story from iPhone Alley and it got me thinking about the relationship between Apple and AT&T.

The basic gist of the story is that Apple have released two new iPhone ads in the US, both of which highlight the fact that the iPhone (and subsequently AT&T’s 3G network) can handle voice and data at the same time, and giving real world examples of how this benefits iPhone users. What Apple does though, is to bring up the whole  which 3G network is better ‘battle’ in the ad, is this right, is Apple being paid off by AT&T?

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